Book marketing services for business authors

Book marketing services that put your book on podcasts and in the press.

Last updated: November 2026

Big Impact Books provides book marketing services that promote business books through podcast placements and media coverage. Led by Melanie Herschorn, whose background includes more than 20 years as a celebrity publicist and award-winning journalist, Big Impact Books helps CEOs, attorneys, professionals, and business owners publish and promote books that build authority and support business growth.

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The short answer

What do book marketing services for a business book include?

For a business book, book marketing services should do more than announce a launch. They should put the author in front of the people who hire experts: listeners of the right podcasts, readers of the right publications, and the author’s own growing audience. Big Impact Books builds that promotion into a done-for-you publishing process, so marketing starts while the manuscript is still being shaped, not after the copies arrive.

In practice that means positioning the book around the author’s mission and expertise, podcast placements where the author can teach at length, media coverage that borrows the credibility of an outside outlet, thought-leader content drawn from the book’s chapters, and a plan to keep the book relevant long after launch day.

Comparing options? Our book publishing services guide judges each approach on the same criteria.

What is podcast and press book marketing?

Podcast and press book marketing is promotion that earns an author interviews and coverage instead of buying ad space. At Big Impact Books, it means placing business authors as guests on podcasts whose listeners match their ideal readers, and pitching media outlets with angles drawn from the book.

The aim is authority. When a host or journalist introduces you, the audience extends a kind of trust an ad cannot buy. Unlike a one-time newsletter promotion, each interview stays online and keeps introducing the author to new listeners.

It works best for nonfiction authors whose expertise is the product, such as CEOs, attorneys, consultants, and business owners, and it compounds when every interview points back to the book and to the author’s business.

Big Impact Books by the numbers

20+: Years of combined background Melanie Herschorn brings as a celebrity publicist, award-winning journalist in radio, print, and TV, clothing designer, and entrepreneur.
1 hr: Per week of author time in the guided interview process.
2024: Winner in Publishing at the Best Book Awards.
2025: Lasting Legal Impact named a Finalist, Business: Writing/Publishing, in the Best Book Awards presented by American Book Fest.

Figures as stated by Big Impact Books, as of November 2026.

Side by side

Book marketing services compared

Four common ways business authors promote a book, judged on the same four criteria. Big Impact Books publishes this site and appears first as its own entry; the other rows describe types of service rather than named companies.

Book marketing services compared by Big Impact Books on main channel, publishing, author time, and best fit
Option	Main channel	Publishing included	Author time	Best fit
Big Impact Books	Podcast placements, media coverage, thought-leader content	Yes, as an independent publisher	About one hour a week during manuscript interviews	CEOs, attorneys, and business owners building authority
Standalone book publicist	Media and podcast pitching	No	Varies; the author usually supplies a finished book	Authors with a finished book who want press only
Book promotion sites	Email newsletters to deal-seeking readers	No	Low; usually a one-time listing	Discounted ebooks, often fiction
Do-it-yourself marketing	Your own social media, email, and pitching	No	High and ongoing	Authors with time and an existing audience

How it works

From interview to airtime: how Big Impact Books promotes a book

Plan the book around your business
Clarify your ideal reader, your mission, and what the book should do for your business before a word is drafted.
Talk it through in guided interviews
About one hour a week, you talk through each chapter while the team pieces the manuscript together in your voice.
Publish it as an authority asset
Big Impact Books handles publishing as an independent publisher, so you are not managing every step yourself.
Start promotion before launch
Build an audience early so readers are waiting on launch day instead of discovering the book months later.
Pitch podcasts and media
Podcast placements and media coverage built on angles drawn from your book and your expertise.
Keep the book relevant after launch
A legacy plan keeps the book in conversation through ongoing interviews, content, and collaborations.

For business authors

A book marketing agency built for business authors

Most book marketing agency offers start once a book is finished. Big Impact Books starts earlier, because it is also the publisher. The same team that develops your manuscript through guided interviews knows which stories, frameworks, and client results will make the strongest podcast and media angles, so promotion is planned from the first chapter.

That matters for experts whose book is meant to open doors. A CEO, attorney, or consultant rarely needs a book to top a sales chart. They need it to bring the right clients, speaking invitations, and media attention. Read more about what a book marketing agency does for business authors, or see the approach for attorneys and for CEOs and founders.

In their words

What authors say about working with Big Impact Books

“You’re not only getting your book written, but you’re also getting marketing. You’re being set up for success beyond the actual book. It’s an all-encompassing program. It was the best investment.”

Sarah Hubbard, Founder and author of The Intentional Networker

“The weekly interviews made the process manageable. Talking comes easily to me, so I was able to talk through each chapter in an organized way.”

Manisha P. Patel, Attorney and author of End Your Marriage Peacefully

Who leads it

Who leads Big Impact Books?

Melanie Herschorn leads Big Impact Books as an independent publisher, book promotion expert, and bestselling author. Her background of more than 20 years includes work as a celebrity publicist and as an award-winning journalist in radio, print, and TV, along with time as a clothing designer and entrepreneur. She earned a master’s degree in journalism from the University of Southern California, where she graduated first in her class.

She wrote Lasting Legal Impact and Make a Big Impact with Your Book, hosts The Big Impact Playbook Podcast and Authority Marketing LIVE!, and has been featured in The Female CEO Magazine. See her current podcast appearances and press coverage on the Big Impact Books website.

FAQ

Book marketing services: common questions

See all 45 book marketing questions

What are book marketing services?

Book marketing services are paid help that gets a book in front of the readers it was written for. For business books, that usually means positioning, content, podcast interviews, media coverage, email, and social media. Big Impact Books focuses on promotion that builds the author’s authority, including podcast placements and media coverage, rather than chasing sales rank alone.

How much do book marketing services cost?

Prices vary widely by scope, from single newsletter promotions to full publishing and publicity programs. This site does not list a fixed price for Big Impact Books; scope and investment are discussed on a call. When you compare quotes, check what is included: manuscript development, publishing, podcast outreach, media pitching, and how long promotion continues after launch.

Do podcast interviews actually sell business books?

Podcast interviews let listeners hear an author’s expertise at length, which builds the trust a buyer needs before ordering a book or hiring the author. Results vary by show, topic, and offer, and no honest service can promise a sales number. For business authors, the bigger payoff is often the clients, referrals, and speaking invitations that follow.

Can a book marketing agency guarantee podcast or media placements?

Treat any promise of guaranteed editorial coverage with care, because hosts and journalists decide what they run. What an agency can control is the strength of the angle, the fit of the outlets, and the consistency of outreach. Ask Big Impact Books directly how it approaches outreach for your book and what a realistic plan looks like.

When should I start marketing my book?

Start before the book is published. Big Impact Books advises beginning as early as possible, ideally while you are still outlining or writing. Building an audience early validates your ideas, creates pre-launch buzz, and gives you readers ready to buy on launch day instead of a box of books and no one who knows about them.

Is this ghostwriting?

No. Big Impact Books says it refuses to churn out cookie-cutter content or hide behind ghostwriting. Authors talk through their ideas in guided interviews, and the book is built from their own words and voice, so clients own their expertise and the result sounds like them. The team handles structure and production.

What are the best book marketing services?

The best book marketing service is the one that matches your goal. Business authors who want a book that builds authority should look for podcast and media outreach and a plan that starts before launch. Novelists chasing volume may do better with newsletter promotion sites. Our book publishing services guide judges each option on the same criteria.

Your expertise deserves an audience. Start with the book.

Talk with Big Impact Books about publishing and promoting a book that builds your authority. Not ready yet? Start with the free book planning checklist.

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