For CEOs, founders, and business owners
Last updated: November 2026
Book marketing for CEOs uses a book to position the leader, and the company, as the trusted authority in a field. Big Impact Books helps CEOs, founders, and business owners turn their expertise into a book through guided interviews, then promotes it with podcast placements and media coverage that support their next business move.
The short answer
Because a book does the talking you would rather not do yourself. Many accomplished leaders know visibility matters but dislike constantly promoting themselves. A book changes the conversation: instead of selling, you are sharing what you know, and hosts, journalists, and prospective partners can see your thinking in full.
Big Impact Books encourages leaders to write for where the business is going, not just where it has been. A book planned around your next market, offer, or role becomes an asset that keeps growing long after launch.
Visibility means people see you. Positioning means they know exactly what you stand for and why you are the one to call. Big Impact Books treats a book as a positioning tool first: podcast and media appearances then multiply a message that is already clear, instead of spreading a vague one widely.
For a CEO, the return on a book usually shows up as relationships: clients, partners, speaking invitations, and media interest. Big Impact Books argues that judging a business book by sales alone misses most of its value, which is why its promotion focuses on authority as much as units sold.
Your calendar
About one hour a week. The Big Impact Books process is built for leaders whose calendars are already full. You talk through each chapter in a guided interview, and the team turns those conversations into a manuscript in your voice. Big Impact Books does not hide behind ghostwriting; the ideas and the voice stay yours.
Once the book is published, promotion continues with podcast placements and media coverage. See the full overview of book marketing services for business authors.
In her words
“This book would have never happened without Melanie and Big Impact Books. … You’re being set up for success beyond the actual book.”
Big Impact Books works with CEOs, attorneys, professionals, and business owners worldwide who want a book that builds authority and supports business growth. It suits experts who have deep knowledge, limited time, and a goal beyond book sales, such as attracting clients, earning speaking invitations, or getting media attention.
No. Big Impact Books argues that a business book is bigger than book sales, because it supports speaking, clients, partnerships, and credibility. Sales still matter, but a book that sells modestly can pay off if it opens the right doors. Decide which outcome matters most to you before choosing a marketing plan.
Many accomplished experts feel the same way. Big Impact Books suggests leading with value instead of constant selling: share insights from your book, tell client stories, and let interviews show your expertise. As a podcast guest or a source in an article, someone else introduces you, which often feels more natural than posting “buy my book.”
Big Impact Books built its process for this problem. Authors spend about one hour a week in guided interviews, talking through each chapter while the team pieces the manuscript together. Manisha P. Patel, an attorney, said she never thought she would have the time to sit down and write, and that the weekly interviews made the process manageable.
It depends on your goal. If you want a book that builds authority and brings clients, speaking, or media, professional promotion protects the time you put into the book. Sarah Hubbard, founder and author of The Intentional Networker, called her Big Impact Books program “the best investment.” Results still depend on your topic, audience, and follow-through.
Big Impact Books uses a done-for-you publishing and promotion process. Authors develop the manuscript through guided weekly interviews, talking through each chapter while the team pieces the book together. The book is then published and promoted with support such as podcast placements and media coverage. The process is designed to take about one hour a week of the author’s time.
Talk with Big Impact Books about publishing and promoting a book that builds your authority. Not ready yet? Start with the free book planning checklist.